• Data and Analytics

    Custom Dashboards: Helping Marketers Track the Metrics that Matter

    Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple

    Written by: Subharun Mukherjee
    Published on: 15 May, 2018
    Marketing Strategies

    The IPL, 2018: How Brands are Preparing for the Battle, On and Off the Field

    The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

    Written by: Subharun Mukherjee
    Published on: 05 Apr, 2018
    Customer Engagement

    Supercharge Your Mobile Engagement Campaigns with Branch and CleverTap

    Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and

    Written by: Subharun Mukherjee
    Published on: 28 Mar, 2018
    CleverTap

    User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

    At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

    Written by: Subharun Mukherjee
    Published on: 22 Mar, 2018
    Push Notifications

    6 Push Notification Trends App Users Loved this Valentine’s Day

    Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

    Written by: Subharun Mukherjee
    Published on: 22 Feb, 2018
    CleverTap

    Join CleverTap’s Partner Ecosystem

    At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with

    Written by: Subharun Mukherjee
    Published on: 15 Feb, 2018
    Mobile Marketing

    Top Mobile Marketing Trends and Influencers to Watch for 2018

    Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are

    Written by: Subharun Mukherjee
    Published on: 27 Dec, 2017
    Marketing Automation

    Automate User Segmentation with RFM Analysis

    As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

    Written by: Subharun Mukherjee
    Published on: 13 Dec, 2017
    Customer Engagement

    How to Design Scientific Experiments That Help Mobile App Retention

    Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

    Written by: Subharun Mukherjee
    Published on: 12 Dec, 2017
    Mobile Marketing

    Overcoming Common Challenges to Mobile Growth with Andy Carvell

    It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no

    Written by: Subharun Mukherjee
    Published on: 30 Nov, 2017
    Ecommerce and Retail

    Is Your E-Commerce Mobile App Ready For The Holiday Season?

    The holiday season is coming up, and you know what that means. Compared to last year people are going to

    Written by: Subharun Mukherjee
    Published on: 23 Nov, 2017
    CleverTap

    New Message Reporting and Enhanced Frequency Caps

    Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized

    Written by: Subharun Mukherjee
    Published on: 01 Nov, 2017

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