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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance
Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge
Global app spending is projected to climb to $270 billion by 2025*. To give a bit of context, this number
App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of
The majority of people want to touch and feel a product before making a purchase.1 The same is true for
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