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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a
Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was
Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital
The good news: apps have become the “channel of choice”* for consumers, fueling record adoption of finance and insurance apps.
Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,
In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the
It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away
Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as
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