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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing
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