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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build
Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call
Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a
Messaging your users at some arbitrary date or time rarely leads to a compelling experience. That's why we let you
Most App developers are obsessed with downloads - how many new users did I get this week and last? They
Social media is a powerful tool to drive app downloads and grow a following for your brand. Whether you are
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
