Mobile Marketing

Key Statistics to Boost Your Mobile Marketing Strategy

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Written by: Shivkumar M
Published on: 01 Jan, 2019
Mobile Marketing

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI

One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that

Written by: Shivkumar M
Published on: 27 Dec, 2018
Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Mobile Marketing

Mobile App Surveys: How to Collect In-App User Feedback (And What to Do With It)

Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and

Written by: Shivkumar M
Published on: 20 Dec, 2018
Customer Engagement

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018
Customer Engagement

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Segmentation

How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

Written by: Shivkumar M
Published on: 15 Nov, 2018
Travel and Hospitality

How Business Intelligence is Shaping the Future of Travel Apps

App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According

Written by: Shivkumar M
Published on: 08 Nov, 2018
Data and Analytics

Mobile Data Collection: Improving User Experience While Protecting User Privacy

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

Written by: Shivkumar M
Published on: 11 Oct, 2018
Holiday Marketing

6 Mobile Marketing Tips for Brilliant Holiday Campaigns from Fender

The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday

Written by: Shivkumar M
Published on: 10 Oct, 2018
Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018

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