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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.
Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that
Free Customer Engagement Guides
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