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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie
App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According
There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
