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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
Free Customer Engagement Guides
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