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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the
Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.
Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only
When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled
We talk a lot about the concepts behind mobile marketing and analytics on our blog. And there’s a real need
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
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