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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
