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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the
Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
