Customer Engagement

User Acquisition Starts with Retention

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Written by: Shivkumar M
Published on: 08 Aug, 2019
Data and Analytics

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Mobile Marketing

29 Customizable In-App Messaging Templates for Instant User Engagement

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

Written by: Shivkumar M
Published on: 11 Jul, 2019
Ecommerce and Retail

All Aboard! 6 Tips for Onboarding Ecommerce App Users

In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no

Written by: Shivkumar M
Published on: 03 Jul, 2019
Marketing Strategies

The 8-Step Content Marketing Strategy for Mobile Apps

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

Written by: Shivkumar M
Published on: 02 Jul, 2019
Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Technology

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics

So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the

Written by: Shivkumar M
Published on: 06 Jun, 2019
Martech

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

Written by: Shivkumar M
Published on: 22 May, 2019
Marketing Strategies

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team

Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind

Written by: Shivkumar M
Published on: 09 May, 2019
Mobile Marketing

Screen A/B Testing for Mobile Applications: Using Data to Design Better User Experiences

The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity

Written by: Shivkumar M
Published on: 08 May, 2019
Mobile Marketing

Give Users Personalized, Persistent Recommendations via App Inbox

Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only

Written by: Shivkumar M
Published on: 01 May, 2019
Data and Analytics

How Angel Broking Unified Data Silos and Created Seamless Customer Journeys

When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled

Written by: Shivkumar M
Published on: 24 Apr, 2019

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