CleverTap

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
CleverTap

CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

Written by: Mrinal Parekh
Published on: 14 Dec, 2017
Mobile Marketing

6 Hacks to Get User Onboarding on Track for Your Travel App

With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them

Written by: Mrinal Parekh
Published on: 15 Nov, 2017
Mobile Marketing

4 In-App Hacks That Shined Bright This Diwali

Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify

Written by: Mrinal Parekh
Published on: 26 Oct, 2017
Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Customer Engagement

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Marketing Strategies

Boost Engagement using CleverTap’s triggered Campaigns

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

Written by: Mrinal Parekh
Published on: 13 Jul, 2017
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017
CleverTap

How we define Customer Success at CleverTap

What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,

Written by: Mrinal Parekh
Published on: 07 Dec, 2016
Data and Analytics

Build vs. Buy: What is the best analytics solution for your app

One of the biggest decisions a CTO will make is whether he should build and track his or her own

Written by: Mrinal Parekh
Published on: 15 Sep, 2016
Customer Engagement

How to measure user engagement metrics for travel apps like AirBnB

What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered

Written by: Mrinal Parekh
Published on: 23 Aug, 2016

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