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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical
From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a
On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
Free Customer Engagement Guides
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