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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,
One of the biggest decisions a CTO will make is whether he should build and track his or her own
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile
In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does
Free Customer Engagement Guides
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