Mobile Marketing

6 Hacks to Get User Onboarding on Track for Your Travel App

With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them

Written by: Mrinal Parekh
Published on: 15 Nov, 2017
Mobile Marketing

4 In-App Hacks That Shined Bright This Diwali

Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify

Written by: Mrinal Parekh
Published on: 26 Oct, 2017
Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Customer Engagement

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Marketing Strategies

Boost Engagement using CleverTap’s triggered Campaigns

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

Written by: Mrinal Parekh
Published on: 13 Jul, 2017
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017
Marketing Strategies

Fix user drop-offs with triggered campaigns

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey

Written by: Mrinal Parekh
Published on: 07 Dec, 2016
CleverTap

How we define Customer Success at CleverTap

What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,

Written by: Mrinal Parekh
Published on: 07 Dec, 2016
Data and Analytics

Build vs. Buy: What is the best analytics solution for your app

One of the biggest decisions a CTO will make is whether he should build and track his or her own

Written by: Mrinal Parekh
Published on: 15 Sep, 2016
Customer Engagement

How to measure user engagement metrics for travel apps like AirBnB

What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered

Written by: Mrinal Parekh
Published on: 23 Aug, 2016
Mobile Marketing

Tips to improve your App Store rating and get 5 star reviews

In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Written by: Mrinal Parekh
Published on: 16 Aug, 2016
CleverTap

Interview: Sunil Thomas, CEO and Co-Founder, CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does

Written by: Mrinal Parekh
Published on: 25 Jul, 2016

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