Industry Best Practices & Top Insights delivered to your Inbox.
Blog Product

CleverTap Product 2020 Year In Review

Mrinal Parekh Mrinal Parekh, Senior Manager at CleverTap, has expertise in product, consumer, and digital marketing, with previous roles at Razorpay and Amazon.
CleverTap Product 2020 Year In Review

2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take the opportunity to share some highlights from the past year as a reminder of how much we have grown together. We are continually improving and evolving in order to give our customers the best possible experience. 
In 2020, we focused on optimizing the way in which you connect with your customers. We gave our entire platform a fresh, new look. We hope you love our sleek new design and find our features easier to access and use.
This was a year of platform innovation. 
We made significant advancements in data science and machine learning, allowing you to automate far beyond anything in the market. 

  • With Lifecycle Optimizer, better understand your entire user base in the context of defined lifecycle stages. Create optimized campaigns that are proven to move customers to the next stage. 
  • Create ready-to-send Bulletins that can be automatically dispatched when a business event occurs, such as a new product release or restocked item. 
  • Set up personalized messages using event property values matched across events with Constant Property Campaigns.
  • Write emotionally persuasive content that resonates and engages your audience with our new Emotion Editor, available free on our website.
  • Advanced role-based access control provides admins the ability to set custom roles that limit data access for different users.

We updated Journeys in a BIG way. 
This past year, we were obsessed with improving journeys. 

  • Journey summary reports can now be sent directly to your inbox with information like number of users in the journey, converted users, and more.
  • Configure Do Not Disturb hours for all nodes of the journey.
  • Deliver messages based on a user’s time zone
  • The best time to deliver feature is now available in Journeys. Use this to send a message when a customer is most likely to be active. 
  • Archive a journey to easily manage multiple journeys. 

You spoke, we listened. 
Based on feedback from our customers, we implemented multiple features to help you create more relevant campaigns and build stronger relationships with your customers. 

  • Customize Do Not Disturb hours across time zones for every type of notification. 
  • Include or exclude one or multiple groups of users from a segment. 
  • Run location-based campaigns when a user is in proximity to a physical location with geofencing
  • We refreshed our WhatsApp Add-on so you can quickly resolve customer queries and reduce response time by sending automated replies to common questions. 
  • Reach even more users by amplifying the reach of push notifications. We added push support for Xiaomi, Huawei, and Baidu Push. 

You wanted more campaign personalization, we answered.
Fine-tune your messaging so that your campaigns are the most effective, every time. 

  • Use Liquid Tags to personalize your messages based on user properties or in-app behaviors with conditional logic like if-else statements. 
  • Pull data from third-party sources via an API to dynamically add current information at the time a message is sent with the Linked Content feature. 
  • You can now bring a list of users from any source, including third-party tools or internal databases, into the CleverTap platform with Custom List Segmentation
  • Personalize messages with external data pulled from an uploaded catalog at the time a campaign is sent with Catalog Send-Time Personalization.

We re-introduced you to your users.
Get comprehensive analytics to explore user behavior and gain valuable insights about your users for more meaningful engagement.

  • Access advanced user analytics with our new Insights Add-on.  
    • Understand retention trends for different groups. Compare and analyze retention in custom intervals. Create bracketed and unbounded cohorts and identify power users. Aggregate event properties.
    • Combine events to create a new composite event and track customer activity to any event.
    • Create new metrics specific to your business with functions and formulas.
  • Dive deeper into user paths and uncover drop-offs with funnels.
  • Understand your retention on a more granular level
  • View more detailed trends. Split and compare multiple events by user or event property values.  Compare trends across segments.
  • With session analytics, track events that are part of the same session, track by session ID, and view analytics for number of sessions each day and total session duration by day.
  • Share custom boards with team members to communicate and collaborate on insights with more speed, visibility, and clarity.
  • Track real-time uninstalls for Android app users and create quick win-back campaigns.

Year in Review analytics
We brought you awesome user experiences. 
Create unforgettable app experiences for user segments with a complete set of tools for design, testing, and deployment — without coding.

  • Product Configs gives you complete customization to create personalized app experiences for different user segments based on user properties or past behavior. 
  • Confidently release new features with the ability to turn a feature on or off in real time or test a feature on a limited audience using Feature Flags.
  • We revamped our Product A/B Testing so you can easily test ideas on controlled segments to remove the guesswork and provide actionable data to improve the app experience.

Year in Review - Product Experiences
We helped you create powerful emails. 
Email marketing consistently delivers a high ROI. We walked you through creating your most effective email campaigns ever. 

  • With Linked Content for email, personalize emails with the most up-to-date, relevant content at the time the email is sent. 
  • Directly route users to the app from an email and bypass the web browser with our improved integration with Branch.
  • Create Unsubscribe Groups for an email subscriber list to allow recipients to unsubscribe from one specific category, but not all. 

Year in Review - Advanced Email
Thank you for being on this journey with us! Get ready for even more in 2021.

See how today’s top brands use CleverTap to drive long-term growth and retention

Schedule a Demo Now!

Posted on December 23, 2020