Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
Heads Data Science.Expert in AI, Data & Analytics and awarded 40 under 40 Data Scientists in India.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the
Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation
Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there
Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie
In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.
In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we
How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't
In the previous article, we discussed how sampling could turn your Big Data to Smart Data and briefly laid out
Big Data is the buzzword of our current times. A majority of the firms either use or wish to use
Visualizing time series data for the analysis of numerical information like revenue, app launches, uninstalls, etc. can help analysts quickly
In the previous article, we discussed some techniques to deal with missing data. We will now look at an example
In the previous article, we discussed what an outlier is and ways to detect such outliers with parametric and non-parametric
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
