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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Data Science.Expert in AI, Data & Analytics and awarded 40 under 40 Data Scientists in India.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’
It is a well known fact that visualizing time series information is always better than viewing the same information in
Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the
The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the
Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation
Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there
Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie
In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.
In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we
How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't
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