Simona Stancheva

As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks

Published on: 21 Sep, 2026

Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.

Published on: 18 Sep, 2026

I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.

Written by: Mrinal Parekh

Published on: 17 Sep, 2026

A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive

Published on: 16 Sep, 2026

Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide

Published on: 10 Sep, 2026

Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from

Published on: 09 Sep, 2026

U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that

Published on: 27 Aug, 2026

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Published on: 15 Feb, 2023