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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
Varsha Lakshman, Manager Strategy and BizOps, believes in the magic of marketing that can change the course of a product
The G2 Spring 2023 reports are out, and CleverTap has been named a global leader in the Mobile Marketing category
The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this
If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
In today's fast-paced world, how important is it to strike a perfect balance with different aspects of life? Ralitsa Petrova,
Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential
Free Customer Engagement Guides
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