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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.
Anyone with a smartphone — which is most of us these days — has any number of apps installed on
Today, as we celebrate our 10th anniversary, I am filled with immense pride and gratitude for each of you. This
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them
If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got
Niddhi Shah is CleverTap’s Director of Success Strategy and Operations within the Customer Success team and has led some particularly
According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the
Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for
In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience
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