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Apoorv, Sr. Digital Marketing Manager at CleverTap, drives digital marketing strategies. Expert in SEO, analytics, and channel marketing. Previous roles at Freshworks, excelling in organic SEO, lead generation, and CMS activities.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
When Harvard Business Review studied 46,000 shoppers at a major US retailer, only 7% bought online only, and 20% shopped
Ever wondered about those little, app-branded messages that keep popping up on our phones? Those are push notifications, a powerful
Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within
Push messages are nifty little messages sent by apps to a user's mobile device, even when users are not actively
Gaming is a fiercely competitive domain in the world of mobile apps and acquiring new players in a game is
In the current dynamic digital era where messaging apps ping incessantly and social media feeds overflow with fleeting updates, a
In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push
Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most
Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers
Free Customer Engagement Guides
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