• CleverTap

    CleverTap Quarterly: Driven by Speed and Simplicity

    CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most

    Written by: Shivkumar M
    Published on: 02 Mar, 2021
    Ecommerce and Retail

    How The Sole Supplier Uses Content and Commerce for Incredible Conversion Rates

    The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away

    Written by: Subharun Mukherjee
    Published on: 25 Feb, 2021
    Financial Services

    Referrals are Fintech’s Most Powerful Marketing Weapon

    Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

    Written by: Shivkumar M
    Published on: 23 Feb, 2021
    Ecommerce and Retail

    Ecommerce ASO Tips for User Acquisition

    Download the PDF Please enter your work email Yes, I'd like to receive the latest news and other communications from

    Written by: Shivkumar M
    Published on: 18 Feb, 2021
    Personalization

    How Dhani Experiments With Personalization for a 10-12% Lift in Conversions

    Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as

    Written by: Subharun Mukherjee
    Published on: 11 Feb, 2021
    Gaming

    The Best Gaming App Install Ads: Tips & Examples to Level Up User Acquisition

    If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin

    Written by: Shivkumar M
    Published on: 09 Feb, 2021
    Financial Services

    How to Humanize Your Fintech App

    Companies have a simple goal, no matter what size they are: grow the user base and monetize. Modern technology, specifically

    Written by: Shivkumar M
    Published on: 04 Feb, 2021
    Customer Engagement

    How MOVii Uses Messaging to Promote Inclusion — and Reduced Churn by 82%

    Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in

    Written by: Subharun Mukherjee
    Published on: 28 Jan, 2021
    Travel and Hospitality

    AirAsia: Navigating the Super-App Terrain During a Global Pandemic

    While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are

    Written by: Mrinal Parekh
    Published on: 27 Jan, 2021
    Ecommerce and Retail

    Survey Insights: How Ecommerce Brands Won 2020 & What’s in Store for 2021

    It’s no secret that 2020 was a banner year for ecommerce — revenue is up over 30%.* But we wanted

    Written by: Shivkumar M
    Published on: 26 Jan, 2021
    Financial Services

    What Happens When Big Tech Enters the Fintech Space?

    In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial

    Written by: Shivkumar M
    Published on: 21 Jan, 2021
    Gaming

    Gaming’s Missed Retargeting Opportunity

    When was the last time you stopped playing a mobile game and received a notification or email prompting you to

    Written by: Shivkumar M
    Published on: 19 Jan, 2021

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