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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
