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  • CleverTap

    Productivity Boosts with Tea Insights

    Opposed to occasional work-related posts, I wanted this blog post to be different and focused on walking through a few

    Written by: Swapnil Borkar
    Published on: 10 Jun, 2021
    Marketing Strategies

    11 Mobile Apps That Failed and How To Learn From Their Mistakes

    By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will

    Written by: Subharun Mukherjee
    Published on: 08 Jun, 2021
    Data and Analytics

    Fintech Data Privacy Best Practices

    While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

    Written by: Shivkumar M
    Published on: 01 Jun, 2021
    Financial Services

    How Federal Bank Builds Customer Journeys to Become a Super App

    Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the

    Written by: Subharun Mukherjee
    Published on: 26 May, 2021
    CleverTap

    CleverTap’s Values, and How We Got Them Right

    This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

    Written by: Mrinal Parekh
    Published on: 25 May, 2021
    Mobile Marketing

    App Monetization: Lessons from Top Brands

    In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

    Written by: Shivkumar M
    Published on: 20 May, 2021
    Ecommerce and Retail

    The New Experience Economy: Establishing Authentic Connections With Customers

    The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

    Written by: Shivkumar M
    Published on: 19 May, 2021
    Loyalty

    Experience-First Thinking: How Knowing Your Product and Your Customer Creates App Loyalty

    Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of

    Written by: Subharun Mukherjee
    Published on: 13 May, 2021
    Mobile Marketing

    App Store Screenshots to Attract Downloads on Google Play and App Store

    The majority of people want to touch and feel a product before making a purchase.1  The same is true for

    Written by: Subharun Mukherjee
    Published on: 06 May, 2021
    Marketing Strategies

    What Are App Clips?

    App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

    Written by: Subharun Mukherjee
    Published on: 04 May, 2021
    Ecommerce and Retail

    Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

    It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

    Written by: Shivkumar M
    Published on: 29 Apr, 2021
    SMS Marketing

    Consumer Views on SMS Notifications

    Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was

    Written by: Subharun Mukherjee
    Published on: 27 Apr, 2021

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