• CleverTap

    It’s Never Too Late to Learn! 

    With the competitive environment that we thrive in, adapting to change is the best gift we can give ourselves. Our

    Written by: Amrita Vazirani
    Published on: 31 May, 2023
    Segmentation

    The Benefits of Behavioral Segmentation and How It Can Increase LTV

    Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a

    Written by: Subharun Mukherjee
    Published on: 31 May, 2023
    Gaming

    Modern Day LiveOps Capabilities for Gaming

    With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows

    Written by: Shivkumar M
    Published on: 30 May, 2023
    Data and Analytics

    5 Common Pitfalls in Customer Analytics: Don’t Let Them Define Your Marketing Strategy

    You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.

    Written by: Shivkumar M
    Published on: 29 May, 2023
    Mobile Marketing

    Harness the Power of In-App Messaging to Boost User Retention

    Anyone with a smartphone — which is most of us these days — has any number of apps installed on

    Written by: Subharun Mukherjee
    Published on: 25 May, 2023
    CleverTap

    CleverTap Turns 10

    Today, as we celebrate our 10th anniversary, I am filled with immense pride and gratitude for each of you. This

    Written by: Sunil Thomas
    Published on: 24 May, 2023
    Personalization

    Player Personalization: How It’s Changing Gaming

    Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with

    Written by: Subharun Mukherjee
    Published on: 24 May, 2023
    Media and Entertainment

    Streaming Push Notification CTRs: Android vs iOS

    In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them

    Written by: Shivkumar M
    Published on: 23 May, 2023
    Ecommerce and Retail

    Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

    If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

    Written by: Subharun Mukherjee
    Published on: 18 May, 2023
    CleverTap

    ​​Don’t Be Afraid to Give Up the Good for a Chance at the Great 

    Niddhi Shah is CleverTap’s Director of Success Strategy and Operations within the Customer Success team and has led some particularly

    Written by: Niddhi Shah
    Published on: 17 May, 2023
    Media and Entertainment

    Session Frequency: Keep Streaming Users Coming Back for More

    According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the

    Written by: Subharun Mukherjee
    Published on: 17 May, 2023
    Media and Entertainment

    How to Get Streaming App Customers to Buy More

    Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for

    Written by: Shivkumar M
    Published on: 11 May, 2023

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