• Marketing Strategies

    Values-Driven Marketing: Aligning With Customers’ Values

    It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

    Written by: Shivkumar M
    Published on: 14 Mar, 2023
    Marketing Strategies

    How Long Does It Take to Convert Your Ecommerce App Users?

    According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

    Written by: Shivkumar M
    Published on: 09 Mar, 2023
    Mobile Marketing

    How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

    “The goal is to have the user with us at least for a year. Every aspect of the business, every

    Written by: Sony Shetty
    Published on: 28 Feb, 2023
    Segmentation

    Vivek Girotra on Fintech Innovation

    Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

    Written by: Sony Shetty
    Published on: 21 Feb, 2023
    CleverTap

    CTzen Stories: Simona Stancheva on Why Pure Mathematics is the Poetry of Logical Ideas 

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Simona Stancheva
    Published on: 15 Feb, 2023
    Ecommerce and Retail

    How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

    As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

    Written by: Sony Shetty
    Published on: 14 Feb, 2023
    CleverTap

    CTzen Stories: Sunny Thadani on Keep Learning, Keep Growing

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: CleverTap
    Published on: 01 Feb, 2023
    Ecommerce and Retail

    How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

    CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

    Written by: Sony Shetty
    Published on: 31 Jan, 2023
    Marketing Strategies

    What a Slowdown Means for Digital Consumer Brands

    Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged

    Written by: Subharun Mukherjee
    Published on: 24 Jan, 2023
    CleverTap

    2022: A Year of Innovations

    2022 was a great year! That is because you, our customers, have continuously inspired, supported, and loved our products, and

    Written by: Anand Jain
    Published on: 23 Jan, 2023
    CleverTap

    CTzen Stories: Mangesh Chaudhari on Never Losing Your Sense of Wonder

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: CleverTap
    Published on: 18 Jan, 2023

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