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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,
The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to
In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP
Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.
CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most
The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal
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Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as
If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin
Free Customer Engagement Guides
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