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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Manual lead generation is like fishing with a stick and string. You might catch something, but it’s slow, unpredictable, and
Marketers love SMS for one reason: it gets seen. With high open rates, text messaging remains the most effective way
E-commerce marketers have many tasks at hand. While at it, time becomes a scarce resource for religiously focusing on personalizing
Consumer spending and online traffic increase during the holiday season. In the first week alone, holidays drive a gross merchandise value
Thanksgiving is a high-impact sales moment for e-commerce brands, making Thanksgiving email marketing campaigns a must-launch for marketers. People spend
Customer relationship management (CRM) systems and marketing automation platforms play different roles in managing customer data. A CRM is primarily
Businesses rely on customer engagement platforms to deliver personalized, timely experiences across channels. Choosing the right platform can make or
St. Patrick’s Day has changed from being just parades and pub celebrations. It is a fantastic opportunity for brands across
When evaluating Braze vs. Salesforce Marketing Cloud (SFMC), marketing leaders find two powerful yet very different customer engagement platforms. Braze
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Email remains one of the most effective channels for delivering a high ROI. On average, you get about $36 for
Marketers today are stretched thin with numerous channels, numerous campaigns, and a multitude of repetitive tasks. Hitting “send” isn’t the
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
