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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Netflix configured its messaging so that someone who watched season 1 would get a nudge about season 2, unless a
A month over month (MoM) calculator measures the percentage change in a metric from one month to the previous. It
About 70.19% of shopping carts are abandoned before checkout, leaving retailers with a large pool of shoppers who showed purchase
The total revenue of the mobile app market is projected to reach $739.61B in 2026. 142.2 billion apps and games
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Welcome push notifications are messages specifically crafted to engage new users in the early stages of the app relationship. These
For about a decade, one shopper has bought Levi's 501s and almost nothing else. He buys them on Levi's own
When Harvard Business Review studied 46,000 shoppers at a major US retailer, only 7% bought online only, and 20% shopped
A silent push notification is addressed to your app, not to your customer. It doesn’t carry any text, sound, or
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