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How many users who added an item to their cart completed their purchase? How many users who started the sign-up process finished it? Where in the process did they drop off?
Marketers use Funnels to uncover friction points and increase customer conversions. Funnels let you analyze how many users are completing each step in the conversion process, and discover where they’re dropping off.
Funnels are a powerful tool for marketers to track and optimize conversions. Now, with Actionable Funnels, you can create and engage a specific user segment right from Funnels.
For example, create a campaign for users who installed the app, registered, and completed a profile but didn’t relaunch the app. Or create and track a segment of users who used a referral code to sign up.
Funnels allow you to see which actions immediately precede a conversion event, so that you can persuade more users to perform that action. With Actionable Funnels, you can quickly and easily click on the segment of users who did not complete that key action to prompt them to act and boost overall conversions. You can also easily identify cross- and up-sell opportunities.
And you can do more:
Let’s look at how you can use actionable funnels to target and convert more users.
Funnel : App Launched to Checkout
In the last 30 days
Step 1: App Launched
Step 2: ProductDetailsViewed
Step 3: AddedToCart
Step 4: WentToCart
Step 5: CheckedOutConversion Time – 5 days
Target Segment: Users who did App Launched but didn’t do Product Details Viewed.
Campaign: Onboarding Campaign.
Channel: In-App Notification.
Step 2: App Uninstalled
Conversion Time – 3 days
Target Segment: Users who did Coupon Applied and Uninstalled App.
Campaign: Win Back Campaign.
Channel: Email.
Funnel – From Freemium User to Paid Streamer
In the last 15 days
Step 1: App_Start
Step 2: Premium_Button_Click
Step 3: Subscription_Pack
Step 4: Proceed to Pay
Step 5: Select_Payment_Mode
Step 6: Order_ConfirmationConversion Time – 1 day
Target Segment: Users who clicked Premium but didn’t proceed to Subscription Pack.
Campaign: Upsell Campaign.
Channel: Push Notification.
Actionable Funnels is available now to all CleverTap users. Just visit the Analyze section in your CleverTap dashboard and click on Funnels. After you define your steps, you’ll see your funnel visualization. You can then click on the visual to either save a segment of users or create a campaign targeting that segment.
Let us know what you think of this feature in the comments section below!
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