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What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users and the relevant metrics are obviously important for engagement but segmenting users by past behavior can increase not only retention for your app but revenue.
There are a variety of user behavior analytic questions and metrics a developer or marketer should identify and track.
He recommends that you put an event tracking analytics tool in place as the first step to instrument your website and mobile apps.
Also, he added the following mobile engagement tips:
His previous blog. You should check out and use as your platform to do all this work within your app. We provide all the functionality above and our customer success team would love to work with you and help you design the best events to track etc. for your specific app/website.