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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing
You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth
Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple
The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich
Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with
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