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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Our (CleverTap) kin is a set of super enthusiastic people. We love meeting new people, talking to them, understanding what
We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.
Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of
Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
Find out how brands from various business verticals gained traction via push notifications this Indian Independence Day ?? Whether it
Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily
Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great
L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which
CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap
Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in
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