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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich
Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with
Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are
As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention
Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have
It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no
The holiday season is coming up, and you know what that means. Compared to last year people are going to
Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized
Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
