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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily
Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great
L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which
CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap
Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our
If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Free Customer Engagement Guides
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