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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the
It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away
Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as
Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in
In the world of online and mobile gaming, a well-designed core loop encourages users to play well past the initial
Our company was founded with the mission to make user engagement more relevant. And we have come a long way
Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.
There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a
Want to know something crazy? Nearly 85% of the average consumer’s needs are covered by just 150 products, even though
When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the
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