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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,
The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years
As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full
With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,
Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they
To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap
Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or
From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of
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