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  • CleverTap

    CleverTap achieves multiple recognitions in G2’s Winter 2024 Reports – the winning streak continues to 19 seasons!

    As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we

    Written by: Subharun Mukherjee
    Published on: 20 Dec, 2023
    Customer Engagement

    The Power of Hyper-Personalized Messaging: Boosting User Engagement

    In today’s online marketplace, the customer is king. Why? Because there are so many brands clamoring for business, customers can

    Written by: Subharun Mukherjee
    Published on: 07 Nov, 2023
    Data and Analytics

    Mobile App Analytics: Using Real-Time Statistics to Increase Your ROI

    Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the

    Written by: Subharun Mukherjee
    Published on: 31 Oct, 2023
    Customer Engagement

    Creative Mobile App Engagement Strategies: High Risks and Higher Rewards

    Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In

    Written by: Subharun Mukherjee
    Published on: 18 Oct, 2023
    Personalization

    Tobias Boerner’s Recipe for Successful Hyper-Personalization and Building Customer Trust Early

    As dieting trends come and go, user retention in the digital space can be tricky. How can an app retain

    Written by: Subharun Mukherjee
    Published on: 17 Oct, 2023
    Marketing Strategies

    Should User Behavior Strategies Be Industry-Specific?

    Working in marketing, you’re probably frequently challenged by trying to better understand and influence user behavior. But, do the consumer

    Written by: Subharun Mukherjee
    Published on: 28 Sep, 2023
    Personalization

    How Subscription Businesses Can Deliver Hyper-Personalized Experiences at Scale

    Today’s digital customers are inundated with countless options and offers. Getting your subscription app to stand out becomes incredibly challenging

    Written by: Subharun Mukherjee
    Published on: 18 Sep, 2023
    CleverTap

    CleverTap winning as customer’s choice in G2’s Fall 2023

    CleverTap has done it again! G2's Fall 2023 reports have recognized CleverTap as the leader across 9 categories, extending its

    Written by: Subharun Mukherjee
    Published on: 15 Sep, 2023
    Marketing Strategies

    7 User Behavior Strategies to Help Elevate Your Marketing Campaigns

    In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be

    Written by: Subharun Mukherjee
    Published on: 07 Sep, 2023
    Journeys

    Getting to the Heart of the App User Journey With Stacy Earl From Cardiogram

    Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2023
    Customer Engagement

    Consumer Engagement That Wows: 4 Key Tactics

    The internet is rife with stories of brands that went above and beyond to satisfy their customers. From the time

    Written by: Subharun Mukherjee
    Published on: 01 Sep, 2023
    Customer Engagement

    Building a Channel Marketing Strategy to Amplify Your Reach and Engagement

    The right channel marketing strategy empowers companies to reach new customers while keeping their existing customer base engaged. After all,

    Written by: Subharun Mukherjee
    Published on: 29 Aug, 2023

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