Making life easier and creating more time for things we want to do are two strong value propositions for technology companies. Washio, an on-demand dry cleaning and laundry service, is an example of a business taking a task that we don’t enjoy doing, and streamlining the process of getting it done. Washio was created by Jordan Metzner, a serial entrepreneur who started the California Burrito Co, among several other companies. Founded in LA in March 2013 and now recognized as one of the fastest-growing startups in LA, the company has raised over $17 mln in funding and has grown to over 100 employees in less than three years.
Like many startups in the on-demand space, the company is capitalizing on the trend that millennials are owning less than ever before – from cars and houses to washing machines. Washio operates in six major markets, and studies each market’s population, household income, and other factors to create a score thatÂ determines which markets will be the strongest to enter.
Washio’s marketing team utilizes some digital channels, as well as offline direct mail, event and street marketing strategies. Jordan states that it is important to be dynamic in your marketing plan to attract new customers in the ever-developing digital marketing world. Both web-based and mobile, Washio measures and segments it’s customers by high value, low value, those that have churned and those that are close to churning. The company utilizes different strategies for these various segments, including retargeting, email, push notifications and SMS.
Watch our interview with Jordan as he talks about Washio’s marketing strategies, the LA tech scene, and how the growing mobile commerce space is good for consumers as more entries in the drive market prices down at scale.