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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
Emojis are everywhere: on your phone, mobile apps, social media, even in the news. We use them every day for
Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app Luv.it. What’s
Push notifications are all about bringing users back into your app. You have to be creative enough to stand out
Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Grab your phone and look at the last few text messages you have sent and received. I bet there were
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
