Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018
Push Notifications

Add Emojis to Push Notifications for Powerful User Engagement (Infographic)

Emojis are everywhere: on your phone, mobile apps, social media, even in the news. We use them every day for

Written by: Shivkumar M
Published on: 23 Jan, 2018
Journeys

Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M
Published on: 17 Jan, 2018
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
Mobile Marketing

How Fast-Growing Fashion App Luv.it Tripled New Activations Using CleverTap

I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app Luv.it. What’s

Written by: Shivkumar M
Published on: 28 Nov, 2017
Data and Analytics

AARRR vs. RARRA: Which is Better?

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

Written by: Shivkumar M
Published on: 21 Nov, 2017
Push Notifications

250+ Push Notification Power Words to Skyrocket Mobile App Engagement

Push notifications are all about bringing users back into your app. You have to be creative enough to stand out

Written by: Shivkumar M
Published on: 07 Nov, 2017
AI and ML

Future of Mobile Marketing with Machine Learning

Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul

Written by: Shivkumar M
Published on: 10 Oct, 2017
Customer Engagement

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Customer Engagement

How to Add Emojis to Your Website

Grab your phone and look at the last few text messages you have sent and received. I bet there were

Written by: Shivkumar M
Published on: 10 Aug, 2017
CleverTap

Here’s How Quran Academy Increased App User Conversions Using CleverTap

I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

Written by: Shivkumar M
Published on: 18 Jul, 2017

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