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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile
Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the
Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
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