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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
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