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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand
Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market
Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.
Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
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