Marketing Strategies

Why Omnichannel Marketing is the Key to Unlocking User Retention

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

Written by: Shivkumar M
Published on: 05 Sep, 2019
Customer Engagement

The 4 Pillars of Customer Retention

In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining

Written by: Shivkumar M
Published on: 29 Aug, 2019
Customer Engagement

Rewarded Video Ads: The Ticket to Higher Retention and Revenue

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

Written by: Shivkumar M
Published on: 27 Aug, 2019
Customer Engagement

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

Written by: Shivkumar M
Published on: 15 Aug, 2019
Customer Engagement

User Acquisition Starts with Retention

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Written by: Shivkumar M
Published on: 08 Aug, 2019
Customer Engagement

NPS Metric: Why Your App Shouldn’t Just Rely On This Measurement

If you’ve ever answered the question “How likely is it that you would recommend our mobile app to a friend

Written by: Shivkumar M
Published on: 07 Aug, 2019
Data and Analytics

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Mobile Marketing

29 Customizable In-App Messaging Templates for Instant User Engagement

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

Written by: Shivkumar M
Published on: 11 Jul, 2019
Ecommerce and Retail

All Aboard! 6 Tips for Onboarding Ecommerce App Users

In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no

Written by: Shivkumar M
Published on: 03 Jul, 2019
Marketing Strategies

The 8-Step Content Marketing Strategy for Mobile Apps

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

Written by: Shivkumar M
Published on: 02 Jul, 2019
Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Customer Engagement

Harness the Potential of FOMO in Your Marketing Approach

One more day before this offer expires! Have you done the latest X challenge? Time left for this deal: 02

Written by: Shivkumar M
Published on: 20 Jun, 2019

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