Marketing Strategies Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
Published on: 05 Sep, 2019
Customer Engagement In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Published on: 29 Aug, 2019
Customer Engagement Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Published on: 27 Aug, 2019
Customer Engagement Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
Published on: 15 Aug, 2019
Customer Engagement We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
Published on: 08 Aug, 2019
Customer Engagement If you’ve ever answered the question “How likely is it that you would recommend our mobile app to a friend
Published on: 07 Aug, 2019
Data and Analytics How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
Published on: 16 Jul, 2019
Mobile Marketing In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
Published on: 11 Jul, 2019
Ecommerce and Retail In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
Published on: 03 Jul, 2019
Marketing Strategies What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
Published on: 02 Jul, 2019
Customer Engagement There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
Published on: 27 Jun, 2019
Customer Engagement One more day before this offer expires! Have you done the latest X challenge? Time left for this deal: 02
Published on: 20 Jun, 2019