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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
Meet Dash, the app that turns any car into a 'fuel saving smart car'. Previously described as "Fitbit for cars",
To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an
Have you noticed a notification bar with an icon that is just a solid white square? Or are you having
Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive
Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for
If you're launching an app, marketing that app has to be the second highest priority after ensuring that your app
Free Customer Engagement Guides
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