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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a
On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,
One of the biggest decisions a CTO will make is whether he should build and track his or her own
Free Customer Engagement Guides
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