Mobile Marketing

Tips to improve your App Store rating and get 5 star reviews

In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Written by: Mrinal Parekh
Published on: 16 Aug, 2016
CleverTap

Interview: Sunil Thomas, CEO and Co-Founder, CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does

Written by: Mrinal Parekh
Published on: 25 Jul, 2016
AI and ML

Tricks and tips for feature engineering

Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

Written by: Mrinal Parekh
Published on: 20 Jul, 2016
Data and Analytics

Data analytics model’s life cycle

What does a data analytics model's life cycle look like? How often do they get deployed in a company? And

Written by: Mrinal Parekh
Published on: 18 Jul, 2016
Data and Analytics

How to measure and track in-app events to increase user retention

Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,

Written by: Mrinal Parekh
Published on: 29 Jun, 2016
Customer Engagement

Segmentation: Key Success Metrics for Tracking App Engagement

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

Written by: Mrinal Parekh
Published on: 23 Jun, 2016
Customer Engagement

What are the best metrics for measuring B2C user engagement

What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?

Written by: Mrinal Parekh
Published on: 08 Jun, 2016
Mobile Marketing

Startup Innovator: Dash the smart driving app for cars

Meet Dash, the app that turns any car into a 'fuel saving smart car'. Previously described as "Fitbit for cars",

Written by: Mrinal Parekh
Published on: 13 Apr, 2016
Technology

7 app engagement tips for developing a top ten mobile app

To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an

Written by: Mrinal Parekh
Published on: 11 Apr, 2016
Push Notifications

Fixing notification icon for Android Lollipop and above

Have you noticed a notification bar with an icon that is just a solid white square?  Or are you having

Written by: Mrinal Parekh
Published on: 06 Apr, 2016
CleverTap

5 tips for hiring the best fit for your mobile startup

Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive

Written by: Mrinal Parekh
Published on: 14 Mar, 2016
Customer Engagement

The future of mobile marketing and app engagement

Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for

Written by: Mrinal Parekh
Published on: 01 Feb, 2016

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