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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,
One of the biggest decisions a CTO will make is whether he should build and track his or her own
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile
In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
Free Customer Engagement Guides
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