You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through rate — twice your daily average.
But is that a good click-through rate… or just good for you? What kinds of CTRs are your competitors and fellow travel apps seeing?
One of the biggest challenges mobile marketers face is measuring performance and results. In a world where the competitive landscape for mobile apps is changing constantly, its critical for marketers to benchmark their growth against industry standards.
We analyzed anonymous users who performed over 55 billion events across 1 billion devices in 2018 to understand what makes the fastest-growing travel apps succeed.
Our latest benchmark report lets you quantify where your app stands in the travel app industry by providing all the essential metrics for each stage of the user lifecycle.
Compare your app’s metrics to the industry standard, spot the areas that need your attention and get data-driven insights to improve conversions at every stage. Plus you’ll get unique insights into how many users transition to the next stage in the customer journey — and how long it typically takes.
Want to jump straight to the report?
Marketers need to monitor the opt-in rates of new users. These opt-in rates signify the percentage of users who have give permission to contact them on various channels like in-app, push, email, SMS, etc.
Here’s the industry benchmark for opt-in rates for Travel apps:
With this metric, you can understand how effective your app’s onboarding process is and what you can do to drive opt-ins.
Here are a few pointers to improve opt-in rates:
How many of your new users are moving to the next stage? How long does it take them? And what’s the industry standard for this?
By comparing how many new users advance to the engagement stage, and the time it takes, you can quickly spot any problem areas in the user journey.
Here are a few ways to optimize the user journey funnel from onboarding to engagement:
Churn represents the number of users who stop using your app within a given period. Here’s the industry benchmark for churn rates for Travel apps:
Users you’ve nurtured over time should be monitored closely to ensure they don’t churn. Identify early signs of potential uninstalls to proactively engage users and reduce the chances of them turning inactive.
Here are a few pointers to prevent churn:
Download the full report to get all the essential data and metrics for every user lifecycle stage.
Armed with the latest data, you’ll be able to benchmark your app’s performance as well as get a deeper understanding of the current state of the travel app industry — and where it’s headed.
Industry Benchmark for Travel Apps