Product

Timing is Everything: New ML-Powered Feature for Personalized Send Times

Do you often wonder when is the best time to send your campaigns?

Your users are spread across geographies and they have unique usage patterns. Some are active at night, some during the day, while others are erratic. Some are more responsive to push notifications on weekday evenings, and email on weekend mornings.

With such variations in user behavior, it’s impossible to reach all your customers at the right time using manual methods. You need intelligent systems that can analyze and apply user behavior data to make your engagement campaigns more effective.

We’re excited to announce that you can now automatically send messages at the optimal time for each and every user. This latest feature, called Best Send Times, uses a mix of data science and machine learning algorithms to determine the optimal time to send messages to each of your users.

Data-Driven User Engagement

Traditionally, marketers segment their audience based on geography, demographics, and browser/device information to schedule campaigns by the user’s local time zone — and then hope for the best outcome.

Now, marketers can use machine learning to analyze detailed user data and apply those insights to stay relevant to their users. By adding this level of intelligence to your campaigns, you can:

  • Increase conversions by reaching individual users at their preferred time.
  • Start more personalized conversations than ever before. By reaching users at the optimal time you get increased engagement.
  • Prompt users to complete key actions by influencing them during key micro-moments.
  • Send relevant messages exactly when users need or expect them.

Best Send Times for Batch Messages and Inaction Campaigns

For Batch Messages

Message blasts are no longer effective. Today’s users are always on the go, and their app usage varies significantly by individual preferences. These preferences can be diverse even in the same region and time zone.

CleverTap Dashboard

By adding Best Send Times to your campaigns, you can determine the optimal time to send a message to each user based on when they are most likely to act.

#VerticalUse-case for Best Send Times for Batch Messages

1

OTT (Media & Entertainment)

New content recommendations timed for each user’s preferred viewing time and device. For example, night owls vs. afternoon viewers, or weekend vs. weekday viewers.

2

Ecommerce

Time-bound promotions tailored to user browsing preferences or typical active time. For example, a time-sensitive coupon code for purchases made through the mobile app.

3

Travel

Last-minute travel deals that reach users on their preferred channel (push notification, text message, or email) when users are most likely to be active on the app.

4

Food Tech

Send local restaurant recommendations or promotions when the user typically searches on the app.

5

Edu Tech

Send timely reminders for lessons or quizzes when users are most likely to respond to them.

6

Wallets or Payment Apps

Send promotions to access cashback or discounts when users are most likely to engage.

For Inaction Campaigns

Reminding users to return to your app to perform an action at just the right time is critical. Message them too early and you risk annoying them or interrupting their user experience. Message them too late, and you could have already lost them.

Best Delay Time

With Best Send Time, you can time your inaction campaigns when your users have the highest likelihood to re-engage after a period of inaction. Our machine learning algorithms will recommend the optimal delay for inaction campaigns to remove the guesswork from timing your messages.

#VerticalUse Case for Inaction Campaigns with Best Send Time

1

OTT (Media & Entertainment)

Bring users back to your platform by sending recommendations after a certain period of inactivity.

2

Ecommerce

Send a reminder email or push message after cart abandonment at the ideal time, based on past user behavior.

3

Travel

Search abandonment campaigns triggered at the optimal time to customers who searched for flights but did not book.

4

Food Tech

Recommend meal options when a user does not launch the app for a certain number of consecutive days.

5

Edu Tech

Recapture abandoned subscribers by sending them renewal reminders at just the right time.

6

Wallets or Payment Apps

Nudge users to complete transactions after being inactive a certain number of minutes.

Start Sending Campaigns at Just the Right Time

We’re constantly working to empower marketers and growth teams with the latest in the martech ecosystem. The Best Send Time feature is available for all users across all plans. Log in to your dashboard to give it a spin, and let us know your thoughts in the comments section below. Or quickly sign up for a CleverTap account to learn more.

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