In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of marketing and customer engagement. Customers are finicky, and a slew of competitors are waiting if your product falls even a little short. Today’s brands need to engage customers in a contextual and timely manner in order to succeed.
In a recent webinar, How AI is Changing the Customer Retention Game, Aditi Mohanty, Digital Marketing Manager at Vodafone, and Stewart Rogers, Analyst-at-Large at VentureBeat, discussed the role of technology in revolutionizing customer engagement and retention. Here are some key highlights from the webinar.
Leading beauty brand Sephora has also been using AI to better understand their audience. The Sephora Virtual Artist system gives users a virtual environment where they can try products that match their style and skin type.
Improved AI and machine learning capabilities will continue to provide marketers with unprecedented insights into user behavior.
The better AI gets, the more personalized marketing will become. Deep learning and pattern recognition will allow marketers to design more effective campaigns and pinpoint user requirements. Virtual assistants will become the norm and change how customer support systems operate with the ability to provide exact solutions based on a vast array of data.
AI-powered marketing is the future. It is already changing the way brands and customers interact with each other, and it will continue to shape this dynamic. It’s an exciting time to be a marketer!
How AI is Changing User Retention Game