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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
In the previous article, we discussed how sampling could turn your Big Data to Smart Data and briefly laid out
Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to
Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off
Big Data is the buzzword of our current times. A majority of the firms either use or wish to use
In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build
We recently built wall-information display screens for our offices to show interesting metrics of our production environment along with some business numbers we care
Visualizing time series data for the analysis of numerical information like revenue, app launches, uninstalls, etc. can help analysts quickly
Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than
Free Customer Engagement Guides
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