CleverTap

Migrating from Parse to CleverTap

Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including

Written by: Shivkumar M
Published on: 15 Mar, 2016
Customer Engagement

Divide, Bucket and Rule – Mobile engagement and growth retention strategy

Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

Written by: Shivkumar M
Published on: 15 Mar, 2016
Data and Analytics

Telemetry with Collectd, Logstash, Elasticsearch and Grafana (ELG)

We are obsessed with collecting system and application metrics. This helps us make data driven, logical infrastructure decisions. When we

Written by: Francis Pereira
Published on: 14 Mar, 2016
CleverTap

5 tips for hiring the best fit for your mobile startup

Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive

Written by: Mrinal Parekh
Published on: 14 Mar, 2016
Data and Analytics

How to detect outliers using parametric and non-parametric methods : Part I

An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance

Written by: Jacob Joseph
Published on: 14 Mar, 2016
Customer Engagement

How to increase mobile engagement by building personalized app experiences

The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

Written by: Shivkumar M
Published on: 07 Mar, 2016
Data and Analytics

How to Represent data with intelligent use of the coordinate system

The most widely used coordinate system to represent data is the Cartesian coordinates followed by Polar coordinates. Source: Wikipedia Basically,

Written by: Jacob Joseph
Published on: 07 Mar, 2016
Data and Analytics

Using Decision Trees to Bin Numerical vs Categorical Variables

Why would you want to convert a numerical variable into categorical one? Depending on the situation, it can lead to

Written by: Jacob Joseph
Published on: 04 Mar, 2016
Data and Analytics

Visualizing Variable Relationships

As an analyst, you can explore the relationship between variables both quantitatively and visually. However, only looking at the quantitative

Written by: Jacob Joseph
Published on: 29 Feb, 2016
Martech

Custom HTML for in app notifications

When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call

Written by: Shivkumar M
Published on: 24 Feb, 2016
Mobile Marketing

How to build an organic social following for your mobile app

Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a

Written by: Shivkumar M
Published on: 22 Feb, 2016
CleverTap

A mock server for APNS in Go

We've recently migrated to the new HTTP/2 API to send out push notifications to iOS devices, for greater throughput and

Written by: Jude Pereira
Published on: 17 Feb, 2016

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