Martech

Introducing Native WhatsApp Messaging On CleverTap

If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for

Written by: Deepak Yadav
Published on: 11 Apr, 2023
Mobile Marketing

Mobile User Acquisition: 10 Powerful Ways to Attract New Users

In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for

Written by: Shivkumar M
Published on: 05 Apr, 2023
CleverTap

CTzen Stories: Perfect Life Balance by Ralitsa Petrova

In today's fast-paced world, how important is it to strike a perfect balance with different aspects of life? Ralitsa Petrova,

Written by: Ralitsa Petrova
Published on: 04 Apr, 2023
CleverTap

Danielle Vona: Bloomin’ Customer Base with Engaging Programs

Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical

Written by: Sony Shetty
Published on: 04 Apr, 2023
Ecommerce and Retail

How to Boost the Repeat Purchase Rate for New Ecommerce Users

Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing

Written by: Subharun Mukherjee
Published on: 30 Mar, 2023
Ecommerce and Retail

Ecommerce Apps: The Struggle From Sign-Up to Conversion

Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —

Written by: Subharun Mukherjee
Published on: 23 Mar, 2023
Marketing Strategies

Andy Carvell on a Mobile App’s Journey From Conversion to Commitment

Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential

Written by: Sony Shetty
Published on: 22 Mar, 2023
Gaming

Values-Driven Marketing: Aligning With Customers’ Values

It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

Written by: Shivkumar M
Published on: 14 Mar, 2023
Ecommerce and Retail

How Long Does It Take to Convert Your Ecommerce App Users?

According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

Written by: Shivkumar M
Published on: 09 Mar, 2023
Push Notifications

How Significant Are Push Notifications In Measuring Engagement for Fintech Firms?

Seeing an increase in your app downloads but no increase in the number of transactions (or transaction value) can be

Written by: Shivkumar M
Published on: 07 Mar, 2023
Ecommerce and Retail

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023

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