• Data and Analytics

    CleverTap’s Commitment to User Consent and Data Privacy

    Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our

    Written by: Anand Jain
    Published on: 26 Mar, 2018
    Data and Analytics

    In Preparation of GDPR Compliance

    In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

    Written by: Mrinal Parekh
    Published on: 27 Feb, 2018
    Data and Analytics

    The Definitive Guide to Mobile App Metrics

    If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

    Written by: Shivkumar M
    Published on: 30 Jan, 2018
    Data and Analytics

    Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?

    One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’

    Written by: Jacob Joseph
    Published on: 25 Jan, 2018
    Data and Analytics

    How to Design Scientific Experiments That Help Mobile App Retention

    Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

    Written by: Subharun Mukherjee
    Published on: 12 Dec, 2017
    Data and Analytics

    Comparing Trends with Scale

    It is a well known fact that visualizing time series information is always better than viewing the same information in

    Written by: Jacob Joseph
    Published on: 12 Oct, 2017
    Data and Analytics

    Mastering Mobile App ROI Measurements

    Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

    Written by: Tanushree Shenvi
    Published on: 21 Sep, 2017
    Data and Analytics

    Cohort Analysis for Enhanced App User Retention – CleverTap

    Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

    Written by: Shivkumar M
    Published on: 07 Sep, 2017
    Data and Analytics

    Announcing Pivots for Advanced Data Insights

    We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017
    Data and Analytics

    The Netflix Model: Personalization Insights

    Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

    Written by: Subharun Mukherjee
    Published on: 31 Aug, 2017
    Data and Analytics

    How to Use Analytics to Bolster Your Crowdfunding Campaigns

    Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

    Written by: Subharun Mukherjee
    Published on: 27 Jul, 2017
    Data and Analytics

    Here’s How Quran Academy Increased App User Conversions Using CleverTap

    I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

    Written by: Shivkumar M
    Published on: 18 Jul, 2017

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