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  • Data and Analytics

    Build vs. Buy: What is the best analytics solution for your app

    One of the biggest decisions a CTO will make is whether he should build and track his or her own

    Written by: Mrinal Parekh
    Published on: 15 Sep, 2016
    Data and Analytics

    Key mobile engagement metrics every product manager should track

    Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora

    Written by: CleverTap
    Published on: 07 Sep, 2016
    Data and Analytics

    Using behavioral segments for analytics

    We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well

    Written by: Shivkumar M
    Published on: 24 Aug, 2016
    Data and Analytics

    A primer on logistic regression – Part I

    In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like

    Written by: Pushpa Makhija
    Published on: 08 Aug, 2016
    Data and Analytics

    A neat trick to increase robustness of regression models

    The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the

    Written by: Jacob Joseph
    Published on: 03 Aug, 2016
    Data and Analytics

    How do we perceive analytics or data science?

    Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation

    Written by: Jacob Joseph
    Published on: 26 Jul, 2016
    Data and Analytics

    Tricks and tips for feature engineering

    Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

    Written by: Mrinal Parekh
    Published on: 20 Jul, 2016
    Data and Analytics

    The fallacy of seeing patterns

    Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there

    Written by: Jacob Joseph
    Published on: 19 Jul, 2016
    Data and Analytics

    Data analytics model’s life cycle

    What does a data analytics model's life cycle look like? How often do they get deployed in a company? And

    Written by: Mrinal Parekh
    Published on: 18 Jul, 2016
    Data and Analytics

    Using (and deleting) custom user properties

    CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged

    Written by: Shivkumar M
    Published on: 06 Jul, 2016
    Data and Analytics

    I wish I had autobots for data transformation

    Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie

    Written by: Jacob Joseph
    Published on: 30 Jun, 2016
    Data and Analytics

    How to measure and track in-app events to increase user retention

    Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,

    Written by: Mrinal Parekh
    Published on: 29 Jun, 2016

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