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“We should be paying for customers?” “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more
There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
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