• Data and Analytics

    How to measure and track in-app events to increase user retention

    Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,

    Written by: Mrinal Parekh
    Published on: 29 Jun, 2016
    Data and Analytics

    A brief primer on linear regression – Part III

    In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the

    Written by: Pushpa Makhija
    Published on: 22 Jun, 2016
    Data and Analytics

    How to compare apples and oranges ? : Part III

    In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.

    Written by: Jacob Joseph
    Published on: 20 Jun, 2016
    Data and Analytics

    How to compare apples and oranges ? : Part II

    In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we

    Written by: Jacob Joseph
    Published on: 15 Jun, 2016
    Data and Analytics

    A brief primer on linear regression – Part II

    In the first part, we had discussed that the main task for building a multiple linear regression model is to

    Written by: Pushpa Makhija
    Published on: 12 Jun, 2016
    Data and Analytics

    Effective Comparisons: Apples vs. Oranges

    How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't

    Written by: Jacob Joseph
    Published on: 07 Jun, 2016
    Data and Analytics

    Do you need big data or smart data ? : Part II

    In the previous article, we discussed how sampling could turn your Big Data to Smart Data and briefly laid out

    Written by: Jacob Joseph
    Published on: 30 May, 2016
    Data and Analytics

    A brief primer on linear regression – Part I

    Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to

    Written by: Pushpa Makhija
    Published on: 26 May, 2016
    Data and Analytics

    Do you need big data or smart data ? : Part I

    Big Data is the buzzword of our current times. A majority of the firms either use or wish to use

    Written by: Jacob Joseph
    Published on: 18 May, 2016
    Data and Analytics

    Deriving better insights from Time Series data with cycle plots

    Visualizing time series data for the analysis of numerical information like revenue, app launches, uninstalls, etc. can help analysts quickly

    Written by: Jacob Joseph
    Published on: 08 May, 2016
    Data and Analytics

    Data driven marketing – Cohorts

    Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than

    Written by: Shivkumar M
    Published on: 07 May, 2016
    Data and Analytics

    How to remove duplicates in large datasets

    Dealing with large datasets is often daunting. With limited computing resources, particularly memory, it can be challenging to perform even

    Written by: Suresh Kondamudi
    Published on: 19 Apr, 2016

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