Data and Analytics

AI in Marketing Analytics: Strategy, Machine Learning Models and Real-World Use Cases

The role of analytics is rapidly shifting from descriptive dashboards to predictive intelligence in the B2C marketing space. Instead of

Written by: Jacob Joseph
Published on: 23 Mar, 2026
Data and Analytics

Repeat Customer Rate: Clever Steps to Measure & Improve

The average mobile shopping app loses 86% of its users within four weeks of download. Of the few who stick

Written by: Agnishwar Banerjee
Published on: 19 Mar, 2026
Data and Analytics

What Is a Conversion Funnel? A Complete Marketing Guide

A conversion funnel maps the path users take from first discovering your brand to completing a key action, like a

Written by: Agnishwar Banerjee
Published on: 17 Mar, 2026
Data and Analytics

13 WhatsApp Marketing Metrics and KPIs Every Marketer Should Track

WhatsApp is a high-impact marketing channel, with around 2.9  billion global active users across 100 countries. WhatsApp messages consistently achieve

Written by: Sagar Hatekar
Published on: 13 Mar, 2026
Data and Analytics

What Is Churn Prediction? A Complete Guide to Churn Prediction Models and Analysis

Churn quietly undermines B2C growth by eroding revenue and customer lifetime value. Customers disengage through skipped logins, stalled purchases, or

Written by: Subharun Mukherjee
Published on: 12 Mar, 2026
Data and Analytics

E-commerce Funnel Guide: Stages, Metrics, and How Marketers Optimize Conversions

Linear funnel thinking is a legacy construct that no longer reflects how high-intent shoppers behave. In modern ecommerce, user journeys

Written by: Agnishwar Banerjee
Published on: 09 Mar, 2026
Data and Analytics

What Is a Purchase Funnel? A Practical Guide to Stages, Analysis & Optimization

Online purchase journeys usually succeed at awareness, but they crumble in the gaps between actions. Baymard’s aggregated research shows shopping

Written by: Agnishwar Banerjee
Published on: 16 Feb, 2026
Data and Analytics

What Is Propensity Modeling? A Practical Guide for Marketers

Savvy marketers increasingly rely on predictive approaches to gain an edge in a data-driven market. With fragmented customer journeys, shorter

Written by: Jacob Joseph
Published on: 10 Feb, 2026
Data and Analytics

Top 10 Funnel Analysis Tools to Improve Conversion and Retention

Most teams know users are dropping off. Very few know exactly where it happens or why. That lack of clarity

Written by: Agnishwar Banerjee
Published on: 27 Jan, 2026
Data and Analytics

What is RFM Analysis? Calculating RFM Score for Customer Segmentation

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Written by: Pushpa Makhija
Published on: 07 Jul, 2025
Data and Analytics

What is Cohort Analysis? Strategies to Boost Retention

Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a

Written by: Shivkumar M
Published on: 25 Jun, 2025
Data and Analytics

How to Improve E-Commerce Conversion Rate? Benchmarks By Industry

E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well

Written by: Agnishwar Banerjee
Published on: 20 Jun, 2025

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