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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well
User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
Leading indicators look forward and are predictive, signaling future performance. Lagging metrics reflect results after the fact, confirming the result.
Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right
User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new
Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
