• Data and Analytics

    Why Zero-Party Data Matters for Marketers & Product Managers

    Zero-party data refers to information that customers intentionally share with brands, such as preferences and feedback. This blog explores what

    Published on: 15 Oct, 2024
    Data and Analytics

    What Is Database Marketing? Definition, Examples & Strategies

    Database marketing leverages customer data to create targeted marketing campaigns that drive engagement and sales. This blog explores the fundamentals

    Written by: Shivkumar M
    Published on: 30 Sep, 2024
    Data and Analytics

    What is Data Deprecation?

    Data deprecation refers to how data loses its value and becomes less useful over time. In this blog, learn actionable

    Published on: 30 Aug, 2024
    Data and Analytics

    Cracking the Code: Uninstall Tracking Post Latest FCM Update

    In today’s fiercely competitive app market, retaining users is increasingly challenging. Statistics show that 25% of apps downloaded worldwide are

    Written by: Abhinav Wagadre
    Published on: 27 May, 2024
    Data and Analytics

    21 Must-Know Mobile Game Analytics Tools, Metrics & Resources

    It's certainly an exciting time for the mobile gaming industry. Popular (albeit divisive) revenue models like GaaS continue to open

    Written by: Subharun Mukherjee
    Published on: 29 Mar, 2024
    Data and Analytics

    Funnel Analysis: How Funnel Analytics Can Increase Conversions

    "Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where

    Written by: Shivkumar M
    Published on: 26 Mar, 2024
    Data and Analytics

    The 2024 Ultimate Guide to Mobile App Analytics

    As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around

    Written by: Mrinal Parekh
    Published on: 08 Nov, 2023
    Data and Analytics

    Mobile App Analytics: Using Real-Time Statistics to Increase Your ROI

    Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the

    Written by: Subharun Mukherjee
    Published on: 31 Oct, 2023
    Data and Analytics

    Leveraging Customer Data Platforms for Personalized Marketing

    We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of

    Written by: Shivkumar M
    Published on: 21 Sep, 2023
    Data and Analytics

    Decoding the Impact of the Digital Personal Data Protection Act 2023 on Martech in India

    In India, the long-awaited Digital Personal Data Protection (DPDP) Act, 2023 has recently been passed by both houses of the

    Written by: Piyush Dutta
    Published on: 24 Aug, 2023
    Data and Analytics

    Vernesa Cutuk on Building Retention in Your Sleep and the Value of Predictability

    The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear

    Written by: Shivkumar M
    Published on: 11 Aug, 2023
    Data and Analytics

    Data-Driven Marketing: How CleverTap Helps You Make Informed Decisions

    Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to

    Written by: Shivkumar M
    Published on: 28 Jul, 2023

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