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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Se proyecta que los consumidores de EE. UU. gasten un récord de 13,1 mil millones de dólares en Halloween este
Os consumidores dos EUA devem gastar um recorde de US$ 13,1 bilhões com o Halloween este ano, e boa parte
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
Fintech onboarding is the first form of experience you give to your users. This experience covers a series of steps:
The indie game market is booming, and according to a study, its value is projected to reach an astounding US$
More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design
Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right
More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using
In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in
A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment
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