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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Introduction Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,
CleverTap has won multiple recognitions across categories & segments in G2’s latest Quarterly reports. With industry-best scores in User Satisfaction
Mistakes happen. Sometimes your users did something wrong, other times it’s a bug in your app. Either way, a friction
The evolution of payments is an interesting one: cash, checks, credit cards, and now digital payments. At one time, each
When dining at a fine restaurant, the experience is seamless – your server attends to every need, from offering water
When you’re in the beginning stages of app development, putting together an effective app marketing strategy to promote your product
What began in 2009 as a mere tagline has become a near-definitive statement of the mobile industry: There’s an app
SMS and MMS are ubiquitous acronyms in mobile marketing, often used even by those with only a basic understanding of
It's certainly an exciting time for the mobile gaming industry. Popular (albeit divisive) revenue models like GaaS continue to open
When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword
So you’ve developed the next world-changing app? Right on. Now all that's left is to get it into the hands
As the world navigates the post-pandemic landscape, customer expectations have evolved, demanding more seamless and personalized customer experiences. This shift
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