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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
When you’re in the beginning stages of app development, putting together an effective app marketing strategy to promote your product
What began in 2009 as a mere tagline has become a near-definitive statement of the mobile industry: There’s an app
SMS and MMS are ubiquitous acronyms in mobile marketing, often used even by those with only a basic understanding of
Congratulations on developing your new mobile app! However, to maximize its impact, it's crucial to consider accessibility in your design.
It's certainly an exciting time for the mobile gaming industry. Popular (albeit divisive) revenue models like GaaS continue to open
When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword
So you’ve developed the next world-changing app? Right on. Now all that's left is to get it into the hands
As the world navigates the post-pandemic landscape, customer expectations have evolved, demanding more seamless and personalized customer experiences. This shift
As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we
In today’s online marketplace, the customer is king. Why? Because there are so many brands clamoring for business, customers can
Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the
Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In
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