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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
So you’ve developed the next world-changing app? Right on. Now all that's left is to get it into the hands
As the world navigates the post-pandemic landscape, customer expectations have evolved, demanding more seamless and personalized customer experiences. This shift
As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we
In today’s online marketplace, the customer is king. Why? Because there are so many brands clamoring for business, customers can
Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the
Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In
As dieting trends come and go, user retention in the digital space can be tricky. How can an app retain
Working in marketing, you’re probably frequently challenged by trying to better understand and influence user behavior. But, do the consumer
Today’s digital customers are inundated with countless options and offers. Getting your subscription app to stand out becomes incredibly challenging
CleverTap has done it again! G2's Fall 2023 reports have recognized CleverTap as the leader across 9 categories, extending its
In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be
Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your
Free Customer Engagement Guides
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