Data and Analytics You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
Published on: 02 Jun, 2020
Segmentation Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
Published on: 29 May, 2020
Travel and Hospitality In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
Published on: 26 May, 2020
Marketing Strategies If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
Published on: 19 May, 2020
Data and Analytics What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
Published on: 12 May, 2020
CleverTap As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and
Published on: 08 May, 2020
Mobile Marketing As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
Published on: 07 May, 2020
Marketing Strategies Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In
Published on: 05 May, 2020
Marketing Strategies As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate
Published on: 30 Apr, 2020
CleverTap It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.
Published on: 27 Apr, 2020
Data and Analytics With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
Published on: 16 Apr, 2020
Customer Engagement [CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the
Published on: 14 Apr, 2020