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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
With 2021 around the corner, how should Fintech marketers plan for the coming year? What strategies should be foremost on
In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and
Bah humbug. That just about sums up 2020. And this holiday season, social distancing means avoiding bustling shopping malls, skipping
At our CleverTap Quarterly showcases, we share market insights and introduce our latest product innovations. At our latest Quarterly on
In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of
Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it
It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help.
You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.
We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a
In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of
If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile. Mobile
With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology
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