Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Segmentation

Custom List Segments: Bridge Any Segmentation Tool With CleverTap

Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data

Written by: Shivkumar M
Published on: 29 May, 2020
Travel and Hospitality

The Strategies Top Travel Brands are Using to Outlast an Industry Downturn

In the wake of COVID-19, few industries have been as hard hit as travel and hospitality.  Travel searches are down

Written by: Shivkumar M
Published on: 26 May, 2020
Marketing Strategies

Empathy Marketing: Connecting With Customers By Providing Value

If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a

Written by: Shivkumar M
Published on: 19 May, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
CleverTap

Designing CleverTap’s Future

As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and

Written by: Shivkumar M
Published on: 08 May, 2020
Mobile Marketing

Total Cost of Ownership: What’s the Long-Term Value of a Purchased Mobile Marketing Solution?

As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in

Written by: Shivkumar M
Published on: 07 May, 2020
Marketing Strategies

Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

Written by: Shivkumar M
Published on: 05 May, 2020
Marketing Strategies

Delighting Customers in a Crisis – CleverTap

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

Written by: Shivkumar M
Published on: 30 Apr, 2020
CleverTap

Turning Worry Into Wonder: How to Reframe Your State of Mind

It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

Written by: Shivkumar M
Published on: 27 Apr, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020

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