Data and Analytics

CleverTap’s Coeus Engine: Driving Meaningful Engagement

This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

Written by: Mrinal Parekh
Published on: 18 Oct, 2018
Segmentation

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

Written by: Mrinal Parekh
Published on: 16 Oct, 2018
Mobile Marketing

File Sharing App AXEL’s Secret to Doubling Retention Rates: Smart User Segmentation

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

Written by: Mrinal Parekh
Published on: 05 Sep, 2018
Data and Analytics

Top 3 Trends Affecting the Mobile Analytics Market From Gartner’s Latest Report

Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the

Written by: Mrinal Parekh
Published on: 29 Aug, 2018
CleverTap

How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day

Written by: Mrinal Parekh
Published on: 12 Jul, 2018
Customer Engagement

4 Tips for Media App Engagement

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

Written by: Mrinal Parekh
Published on: 31 May, 2018
Customer Engagement

Your Road to a GDPR-Compliant Mobile Engagement Experience

On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is

Written by: Mrinal Parekh
Published on: 23 May, 2018
Marketing Strategies

Seamless Asia 2018: Omnichannel Marketing in Southeast Asia

Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible

Written by: Mrinal Parekh
Published on: 08 May, 2018
Mobile Marketing

HIPAA Compliance for Mobile Marketers

Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking

Written by: Mrinal Parekh
Published on: 03 May, 2018
CleverTap

Meet CleverTap at Seamless Asia, 2018

At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!

Written by: Mrinal Parekh
Published on: 02 May, 2018
CleverTap

Meet CleverTap at the Mobile Apps Unlocked Summit in Las Vegas!

Are you planning to attend the Mobile Apps Unlocked Summit in Las Vegas? We’re looking forward to our team’s third

Written by: Mrinal Parekh
Published on: 24 Apr, 2018
Loyalty

How to Create Loyal App Users

Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the

Written by: Mrinal Parekh
Published on: 19 Apr, 2018

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