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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.
We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal
Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and
As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to
Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In
As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate
It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.
How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the
With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
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