• Marketing Strategies

    Proven Strategies for a Successful New Product Launch

    Want to know something crazy?  Nearly 85% of the average consumer’s needs are covered by just 150 products, even though

    Written by: Subharun Mukherjee
    Published on: 31 Mar, 2020
    CleverTap

    Navigating Through COVID-19 Responsibly

    As we are all keenly aware, individuals, businesses, and leaders are working to solve a health issue that impacts us

    Written by: Sunil Thomas
    Published on: 30 Mar, 2020
    Marketing Strategies

    Brand Identity: How to Attract & Retain Mobile Customers Consistently

    As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand

    Written by: Shivkumar M
    Published on: 26 Mar, 2020
    CleverTap

    Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

    Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

    Written by: Mrinal Parekh
    Published on: 24 Mar, 2020
    Customer Engagement

    Combat App Fatigue and Grow Your User Base

    When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

    Written by: Subharun Mukherjee
    Published on: 24 Mar, 2020
    Customer Engagement

    10 Customer Retention Quotes from Hypergrowth Experts

    Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

    Written by: Shivkumar M
    Published on: 19 Mar, 2020
    Customer Engagement

    What is an Immersive Experience And How Do You Create One?

    Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

    Written by: Subharun Mukherjee
    Published on: 17 Mar, 2020
    Marketing Strategies

    Mobile Social Ad Campaign Optimization

    Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or

    Written by: Subharun Mukherjee
    Published on: 12 Mar, 2020
    AI and ML

    How AI is Being Used in Mobile Apps

    Today, we have more computing power in a single smartphone than the entire NASA space program used to put a

    Written by: Subharun Mukherjee
    Published on: 10 Mar, 2020
    Marketing Strategies

    Conversational Marketing: Building Customer Relationships One Interaction at a Time

    Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

    Written by: Shivkumar M
    Published on: 05 Mar, 2020
    Journeys

    How to Write a Product Requirements Document Template

    Failure to plan your product requirements is a plan to flop your product launch.  It’s impossible for a product manager

    Written by: Subharun Mukherjee
    Published on: 03 Mar, 2020
    Mobile Marketing

    Mobile App Usage Benchmarks for 2020

    Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot

    Written by: Shivkumar M
    Published on: 20 Feb, 2020

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