Martech

Usability Testing: A Comprehensive 2022 Guide

What if you worked hard to create a new app, website, product, or feature only to find out that your

Written by: Shivkumar M
Published on: 05 Apr, 2022
Data and Analytics

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering

Written by: Shivkumar M
Published on: 05 Aug, 2021
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Technology

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics

So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the

Written by: Shivkumar M
Published on: 06 Jun, 2019
Customer Engagement

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019

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